One of the main missions of this website is to make a world a better place. I want every person who reads this to feel better about yourself and then we are all will be much happier. I want to explain why loving others and loving yourself is so important.
If you are uncomfortable or not used the word "Love" you can substitute it for "Kindness".
Whatever love means to you, it definitely something that you need and want.
First of all, don't try to love others on purpose, it will come to you with time.
If you feel you need to focus on yourself and your needs, then do it! Yes, be selfish enough and focus on your needs first because you have to love yourself first before you love others.
I really encourage you to meet your own needs whether it's love, kindness, security, financial stability or anything else before you start give it to others. You can't give others what you don't have, that's why take care of yourself first.
People who have unmet certain needs would find it difficult to understand what loving others or caring about others really means.
Unselfish love
There is selfish love and there is unselfish love. Yes, people often can be nice and kind to manipulate others. If you get angry after you tried to be nice and it wasn't returned back to you, then it was selfish. Unselfish love is when you care about others no matter of outcome. It wouldn't matter if your love is returned or not, because you can afford give it to others.
Unselfish love is like a gift. You give it to others without expecting anything in return. It feels good to give and share with others what you have - your inner love and kindness.
It's true, no matter how nice you are, some people will never be able to appreciate it. Give your love and care to the world only if you can emotionally afford it.
People who were loved and treated nicely are more likely to treat others the same way too. A person who was severely abused would have a very hard time to be very nice to other people.
Being able to be receptive of love is very important too. Sometimes a person can have a perfect life but feel very unloved. Learning to be loved and trust others is a very important in understanding love.